Innovation Goes Further In Indiana.

Alberto's Story

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Alberto hits all the right notes with the Sweetwater Sound.

Whether he’s helping customers or performing on stage, Alberto Rosado-Perez is focused on creating positive, memorable experiences for everyone he meets. As a sales engineer at Sweetwater Sound, his customers range from the common consumer to the Grammy-winning professional musician. And as a musician himself, Alberto brings his passion to work every day.

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"Being a musician helps me connect with my customers,” said Alberto. “I understand their aspirations and the challenges of making music. It lets me express myself in ways I wouldn’t be able to do any other way."

Sweetwater Sound is the largest online retailer of musical instruments and professional audio equipment in the U.S. Founded more than40 years ago, Sweetwater is headquartered in Fort Wayne, Indiana — offering the benefits of a business-friendly community while supporting the company’s ’s global reach and influence.

“I think this company would have been successful anywhere, but it speaks a lot about the Ft. Wayne community,” said Alberto. “They’ve really embraced Sweetwater and the way we do business.”

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Alberto describes Sweetwater as having a “very Midwest” way of doing business, focused on hospitality with humble roots. Sweetwater founder Chuck Surack started the business in a van in 1979. With community support, Chuck was able to scale his business to become a musical empire,with the goal of helping people pursue their passions.

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Your idea. Your impact. Your Success.

Year after year, challenge after challenge, innovation after groundbreaking innovation, you take on the unexpected to achieve your vision. From across the world, you bring your ideas here, and together, we bring them to life.

Here, you can be resilient. You can lean into the next opportunity, no matter what obstacles lie ahead. You can make your own distinctive mark on the future. And you can do it in a place you might have never expected. Ready to take your ideas further, with people who can help you get there?

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Take Your Ideas Further In A State Where Innovation Goes Further

Indiana competes with and often outperforms larger, more expensive markets when it comes to bringing new ideas to life. These emerging breakthroughs and success stories from Indiana rival what’s coming out of any coastal city that's traditionally considered an innovation hub. Indiana is a promising place to live and grow a business, and we want to help you succeed here.

Find your next step in a State Where Innovation Goes Further. Our business community has what it takes to help you to bring your biggest ideas to life.

Connect with the IEDC team today.

How can we help?

Whether you’re starting up or expanding… Indiana offers the perfect environment for exploration, experimentation and research.

Connect with one of our business development experts and be a part of solving the globe’s most important challenges in a state that works.

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Gabrielle Wilcox
Gabrielle Wilcox,
Indiana Small Business
Program Administrator          

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Brock Herr
Brock Herr,
Senior Vice President,
Business Retention, Expansion & Attraction


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